Strategy for Sustainability
by Mitchell - July 6th, 2009.Filed under: General, Links.
What can you say about Adam Werbach? Most people are lucky to finish college by 23. At that age Adam was already the (youngest ever) President of the Sierra Club. This week markes the launch of his new book, Strategy for Sustainability. For Werbach, sustainability isn’t just a buzz word.
From his site:
Layoffs. Failing companies. Collapsing economies. Tainted products. Scarce resources. These are but a few of the seemingly intractable problems that plague the world we live in today. And these problems will only get worse—unless we change how we do business.
That calls for the relentless pursuit not of short-term profitability, but of long-term sustainability—and that doesn’t mean “green.” Leading business strategist Adam Werbach pushes sustainability well beyond quaint notions of saving the planet. In Strategy for Sustainability, Werbach redefines the movement to address not just environmental and economic trends, but also social and cultural ones.
Visit his site for more info, or better yet, buy his book
http://www.strategyforsustainability.com
